H&M HOME introduces branded product ranges
Today H&M HOME have announced the introduction of branded lines to their current homeware. Abstract House, Fine Bedding Company, House Of and Pooky (lighting) are the first brands to be introduced to the - until now - solely H&M HOME product lines.
Houseof Lighting Collection, H&M HOME.
I caught up with H&M for a brief introduction to the brands, and also why they have decided to open up the homeware product selection to brands.
“The team has carefully picked brands we love for this exciting project and we look forward to bringing our customers a great choice of art prints, lighting and bedding. We believe this will complement our offer, strengthen our brand and give new customers the opportunity to discover H&M HOME” - Peter Klagsmark, General Manager at H&M HOME.
Admittedly H&M HOME was launched a while ago, and I recall singing the praises of their linen bedding for an issue of House Beautiful magazine back in 2015, but this soft launch of brands is surely a sign that H&M HOME is popular and that there is demand for expansion to their product offering for the home and interiors market, at least here in the UK.
Abstract House Print Collection, H&M HOME.
“We will now start offering a curated selection of products from external brands on our website. The new products - which include art prints, lighting and bedding launched online in the U.K. from the 28th May.”
A brief overview of the brands now being featured by H&M HOME include:
Abstract House Navy Blues Line Art Print, £24.99, H&M HOME.
Abstract House
Abstract House is the go-to place for designer art. This UK-based artwork company is passionate about producing high quality, modern and unique art.
Fine Bedding Company
A British business that’s united purpose is to create better product for a better night’s sleep by innovating reliable, quality and environmentally conscious bedding.
Houseof Curve Floor Lamp, £159.99, H&M HOME.
Houseof
This new UK-based brand was founded in April 2019 and has already made its mark on the design scene, offering a wide range of contemporary lighting. Their lighting is bold and innovative with trademark curves, block colours and opal glass bulbs.
Pooky
UK-based Pooky is all about beautiful, decorative lighting. Lights that look as though they cost a fortune, but don’t. Pooky will be launching soon on HM.com.
For more information on this news article please visit H&M HOME Brands We Love page.
Feature: Rory Robertson.
Image credit: H&M HOME.